^{Who said bedtime stories are just for children!? This November, we’re taking some of our favourite fables and giving them the Magenta Makeover. Starting with a certain Golden Goose..} 

There was once a Countryman who possessed the most wonderful Goose you can imagine, for every day when he visited the nest, the Goose had laid a beautiful, glittering, golden egg.

The Countryman took the eggs to market and soon began to get rich. But it was not long before he grew impatient with the Goose because she gave him only a single golden egg a day. He was not getting rich fast enough.

Then one day, after he had finished counting his money, the idea came to him that he could get all the golden eggs at once by killing the Goose and cutting it open. But when the deed was done, not a single golden egg did he find, and his precious Goose was dead.

Source: Fables Of Aesop

Many people take this story as a cautionary tale of how greed undoes itself. At Magenta, we believe that the Countryman was looking for returns on his investment in all the wrong places. When choosing where to invest money, we always ask clients to outline the purpose and end goal. It’s highly unlikely that shares are going to give you the outcome you need when saving for a short-term goal and an Instant Access Cash ISA probably won’t provide you with the most lucrative pay-off for long-term projects. A skilled Financial Planner will only ever make recommendations based on your specific goals and timescales. If you’re feeling at a bit of a loose-goose end when it comes to your investment options, get in touch. We’re more than happy to talk you through options and we even pay for your parking- with coins, of course, not golden eggs…